Behind The Scenes Of Our Brand New Website & Services Portfolio

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Expert Agency launched our uber-sexy new look website today (cue fanfare!) I'd like to chat a little about why we gave our home site a makeover, why we've reviewed and refined the services we offer, and what to do next if your current web marketing … [Read more...]

Email Marketing: Alive, Well + Still Essential

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Smooth Business

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I reckon most of the things that get in the way of running your own business being easy, lucrative and fun can be categorised under one word: UNCERTAINTY Uncertainty around your ability to make it work. Uncertainty around where your next lead is … [Read more...]

Write Smart

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One of my primary marketing and positioning tools in 2012 is the ebook. But not random collections of PDFs cobbled together and scattered around the interwebs. These ebooks sell on Kindle and iTunes, but more importantly - they are powerful … [Read more...]

While We’re On The Subject Of Awesome Content….

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...Here's an awesome infographic about Content Marketing! … [Read more...]

IMPLEMENTATIONFEST 2012

Expert Agency is declaring March 2012 IMPLEMENTATIONFEST. There will be massive getting done of stuff. So if your year so far has been less exciting than an airline salad, strap in and get on board. [details coming soon...] … [Read more...]

Do Great Work. Do What You Love.

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Do you DARE to call yourself an Expert?

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Last week, one of the world's most successful marketers, Frank Kern, published his third annual State of The Internet Address. For those of you unfamiliar with Frank, he set the benchmark for internet marketing back in the day, having several … [Read more...]

Real Talk, Real Agenda

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I just nearly wrote "Happy Birthday" on a friend's Facebook wall and sent her a text - then realised how bullshit that was. So I picked up the phone instead and actually had a conversation! When I was 'corporate' I used to campaign for Email Free … [Read more...]

Resolve or Dissolve

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There's a lot of noise on the interwebs right now about new year's resolutions. In the pro-corner, we have the positive personal and professional development crowd, the fitness and the weight loss crew and the determinedly optimistic. In the … [Read more...]