by Victoria | Jan 12, 2014 | Brand, Creative, Marketing, Success
Standing out from the crowd is even more important to an Expert than to other small businesses and solopreneurs, because Experts are horrified by the idea of being generic. Average. Beige. For an Expert, being different is about more than just a fight for clients in a...
by Victoria | Jan 3, 2014 | Success
There’s a lot of noise on the interwebs right now about new year’s resolutions. In the pro-corner, we have the positive personal and professional development crowd, the fitness and the weight loss crew and the determinedly optimistic. In the con-corner, we...
by Victoria | Jan 1, 2014 | Creative, Marketing, Social Media, Websites
Some of the most important work we ever do with a client is in helping them build their intellectual property library. In your Expert Practice, content is, has always been, and always will be KING. Most Experts find themselves challenged with content creation in the...
by Victoria | Dec 29, 2013 | Success
Of the many ways in which we hold ourselves back from achieving our true potential, failure to actually apply what we already know is probably the most common. If you were to place a percentage on the total amount of REAL action you’ve taken on information you’ve...
by Victoria | Dec 18, 2013 | Success
Back in the 1980s, Van Halen made the ‘contract rider’ – a list of requirements, or ‘wish list’ given by bands to event and venue organisers – famous by demanding that all brown M&Ms be removed from bowls placed in their...
