by Victoria | Jan 12, 2014 | Brand, Creative, Marketing, Success
Standing out from the crowd is even more important to an Expert than to other small businesses and solopreneurs, because Experts are horrified by the idea of being generic. Average. Beige. For an Expert, being different is about more than just a fight for clients in a...
by Victoria | Dec 17, 2013 | Brand, Creative, Success
I reckon most of the things that get in the way of running your own business being easy, lucrative and fun can be categorised under one word: UNCERTAINTY Uncertainty around your ability to make it work. Uncertainty around where your next lead is coming from....
by Victoria | Nov 28, 2013 | Brand, Digital Marketing, Hacks, Success
Many Experts limit their ability to grow profits and leverage their time by only selling themselves. The time-for-money business model is a dead end. The only way to increase turnover is to increase the hours you work, and/or increase the price you charge for those...
by Victoria | Nov 28, 2013 | Brand, Cool Tools, Creative, Digital Marketing, Email + CRM, Hacks, Marketing, Outsourcing, Success, Websites
We’ve all been there. We hand over our hard-earned cash (a fair chunk of it, mistakenly believing the expensive option will turn out best…) to a web designer and the pain begins. As soon as the money leaves your account, they disappear off the face of the earth....
by Victoria | Nov 20, 2013 | Brand, Digital Marketing
What is the true value of your Expert Practice – both to your customers and to you? How do you define the primary assets in a knowledge-based commercial entity? How do you measure something as intangible as Expertise? There are certain key performance indicators...
