by Victoria | Jan 12, 2014 | Brand, Creative, Marketing, Success
Standing out from the crowd is even more important to an Expert than to other small businesses and solopreneurs, because Experts are horrified by the idea of being generic. Average. Beige. For an Expert, being different is about more than just a fight for clients in a...
by Victoria | Jan 1, 2014 | Creative, Marketing, Social Media, Websites
Some of the most important work we ever do with a client is in helping them build their intellectual property library. In your Expert Practice, content is, has always been, and always will be KING. Most Experts find themselves challenged with content creation in the...
by Victoria | Dec 17, 2013 | Brand, Creative, Success
I reckon most of the things that get in the way of running your own business being easy, lucrative and fun can be categorised under one word: UNCERTAINTY Uncertainty around your ability to make it work. Uncertainty around where your next lead is coming from....
by Victoria | Dec 2, 2013 | Creative, Digital Marketing, Success
6 Steps to create content that can be published across multiple mediums and that you write once but use forever. 1. Know your outcome. This particular ebook is going to be sold on Kindle and iTunes. It’s a marketing and positioning tool. 2. Choose 12 Chapters,...
by Victoria | Nov 28, 2013 | Brand, Cool Tools, Creative, Digital Marketing, Email + CRM, Hacks, Marketing, Outsourcing, Success, Websites
We’ve all been there. We hand over our hard-earned cash (a fair chunk of it, mistakenly believing the expensive option will turn out best…) to a web designer and the pain begins. As soon as the money leaves your account, they disappear off the face of the earth....
by Victoria | Nov 1, 2013 | Creative, Marketing, Social Media, Websites
It’s a curious thing that we tend to associate systems and structure with limiting freedom. In business the opposite is actually true: we set ourselves free through systemisation. It took me years of working unnecessarily hard in and on my business – and some timely...
