by Victoria | Dec 2, 2013 | Creative, Digital Marketing, Success
6 Steps to create content that can be published across multiple mediums and that you write once but use forever. 1. Know your outcome. This particular ebook is going to be sold on Kindle and iTunes. It’s a marketing and positioning tool. 2. Choose 12 Chapters,...
by Victoria | Nov 28, 2013 | Brand, Digital Marketing, Hacks, Success
Many Experts limit their ability to grow profits and leverage their time by only selling themselves. The time-for-money business model is a dead end. The only way to increase turnover is to increase the hours you work, and/or increase the price you charge for those...
by Victoria | Nov 28, 2013 | Brand, Cool Tools, Creative, Digital Marketing, Email + CRM, Hacks, Marketing, Outsourcing, Success, Websites
We’ve all been there. We hand over our hard-earned cash (a fair chunk of it, mistakenly believing the expensive option will turn out best…) to a web designer and the pain begins. As soon as the money leaves your account, they disappear off the face of the earth....
by Victoria | Nov 20, 2013 | Brand, Digital Marketing
What is the true value of your Expert Practice – both to your customers and to you? How do you define the primary assets in a knowledge-based commercial entity? How do you measure something as intangible as Expertise? There are certain key performance indicators...
by Victoria | Nov 1, 2013 | Cool Tools, Digital Marketing, Hacks, Websites
**WARNING** WordPress sites worldwide are currently experiencing a ‘bruteforce attack’ from malicious hackers who clearly don’t have anything more useful to do with their time or skills. WordPress is a brilliant platform, however one of the very...
