by Victoria | Jan 12, 2014 | Brand, Creative, Marketing, Success
Standing out from the crowd is even more important to an Expert than to other small businesses and solopreneurs, because Experts are horrified by the idea of being generic. Average. Beige. For an Expert, being different is about more than just a fight for clients in a...
by Victoria | Jan 1, 2014 | Creative, Marketing, Social Media, Websites
Some of the most important work we ever do with a client is in helping them build their intellectual property library. In your Expert Practice, content is, has always been, and always will be KING. Most Experts find themselves challenged with content creation in the...
by Victoria | Nov 28, 2013 | Brand, Cool Tools, Creative, Digital Marketing, Email + CRM, Hacks, Marketing, Outsourcing, Success, Websites
We’ve all been there. We hand over our hard-earned cash (a fair chunk of it, mistakenly believing the expensive option will turn out best…) to a web designer and the pain begins. As soon as the money leaves your account, they disappear off the face of the earth....
by Victoria | Nov 10, 2013 | Hacks, Marketing, Success
People often say, “NEVER EVER QUIT!” or “Quitting is for LOSERS!”. This is rubbish advice. Here’s why. Quit HEAPS. Quit fast and quit often. Quit bad ideas, dumb projects and dead end ventures – so you can move on to what DOES work,...
by Victoria | Nov 1, 2013 | Creative, Marketing, Social Media, Websites
It’s a curious thing that we tend to associate systems and structure with limiting freedom. In business the opposite is actually true: we set ourselves free through systemisation. It took me years of working unnecessarily hard in and on my business – and some timely...
