by Victoria | Jan 12, 2014 | Brand, Creative, Marketing, Success
Standing out from the crowd is even more important to an Expert than to other small businesses and solopreneurs, because Experts are horrified by the idea of being generic. Average. Beige. For an Expert, being different is about more than just a fight for clients in a...
by Victoria | Jan 3, 2014 | Success
There’s a lot of noise on the interwebs right now about new year’s resolutions. In the pro-corner, we have the positive personal and professional development crowd, the fitness and the weight loss crew and the determinedly optimistic. In the con-corner, we...
by Victoria | Dec 29, 2013 | Success
Of the many ways in which we hold ourselves back from achieving our true potential, failure to actually apply what we already know is probably the most common. If you were to place a percentage on the total amount of REAL action you’ve taken on information you’ve...
by Victoria | Dec 18, 2013 | Success
Back in the 1980s, Van Halen made the ‘contract rider’ – a list of requirements, or ‘wish list’ given by bands to event and venue organisers – famous by demanding that all brown M&Ms be removed from bowls placed in their...
by Victoria | Dec 17, 2013 | Brand, Creative, Success
I reckon most of the things that get in the way of running your own business being easy, lucrative and fun can be categorised under one word: UNCERTAINTY Uncertainty around your ability to make it work. Uncertainty around where your next lead is coming from....
by Victoria | Dec 11, 2013 | Outsourcing, Success
Successful Experts have a masterful Expert Platform generating them a steady flow of high quality leads, powerfully positioning them as the go-to Expert in their niche, selling their Expertise for a premium price, and building their Expert Tribe. This Platform...
