People often say, “NEVER EVER QUIT!” or “Quitting is for LOSERS!”.
This is rubbish advice. Here’s why.
Quit HEAPS. Quit fast and quit often. Quit bad ideas, dumb projects and dead end ventures – so you can move on to what DOES work, before you lose a stack of cash and get depressed.
Seth Godin’s “The Dip” helped me understand this and get out of a crappy business before it dragged me down. A highly recommended read. Because if your project/idea/venture isn’t going well and you’re not loving it – all those people telling you to “hang in there” might be wrong. It might be time to….QUIT! And go do something you do love, that will work.